Apparently this is a couple of brothers from Pad&Quill. The black book iPad case should be the older brother, and the book-shaped iPhone 4 case is the younger brother.
Compared with the iPhone 4 case, the iPad case is also shaped as an old book with black leather cover, but more bigger than the former. On the wooden frame several holes are reserved, which allows you to access iPad’s functions and buttons. Apart from that, the black cover can be used as an iPad stand supporting landscape viewing mode. The classical red bookmark makes the iPad case mare like a genuine book.
Pad&Quill black book shaped iPad case is priced at $54.99 USD. If you’re interested, jump to Pad&Quill for more details. Of course, you also can select other ways to dress up your iPad as a book such as the book-shaped iPad case.